I'd never seen this particular truck before. It's a truck for Powell's, and yes, that's a guy reading Keats and, no, it doesn't say Powell's anywhere on it either. Anyone who reads seriously knows about Powell's. Despite a little anti-unionization thing they had going on a few years back, the place still rocks. There are no comfy chairs to sit in, soft music to listen to or small, manageable-sized bookshelves to browse. It is huge and ugly and often overwhelming and that's why it's easy to get lost in a book along one of its cavernous, poorly lit aisles. Check out the Interviews and Q&A sections on the Powell's website.